Right to the nitty gritty of all advertising, CPR or Cost Per Response.

This is an area that can cause a large amount of confusion, and surprise. The large companies will have very good ideas of what this level will be and will be prepared to pay at that level, and will certainly understand whilst they may not like paying such figures it is an absolute necessity. All advertising is good, very good, but to the less experienced it may produce results and returns in a different way to that was expected.

Cost Per Response is how much it costs per response in any campaign. The key word here is response, not sale. A response as we have discussed is perhaps a phone call, or probably more common now, the first contact may well be the viewing of a website, this is still a response, but perhaps not as some people would think. Once someone is on a website they can then make their own decision whether they like what they see and enquire further.

We would all assume that each client that undertakes a leaflet distribution would hope for the maximum success from their leaflet, and with this in mind the design and content of each leaflet is paramount. It is vital to ensure that your leaflet looks like it has come from a reputable company or organisation,  you must make a connection with the reader straight away and give them confidence in you.

Many householders and the general public at large are very aware of offers that are too good to be true, when you don’t receive quite what you thought you were going to, or in the extreme cases when it was blatantly a scam, and your chances of receiving anything are very low indeed, or indeed a scam so severe that it is just a method to obtain credit card or bank details.

Make an offer, add extra value, but as always make it realistic.

Pictures are worth a thousand words.

When thinking about your Leaflet design, it is vital to include images into your leaflet.

Images themselves if chosen carefully will instantly portray the message you are trying to give, without the need for lots of text that can look too busy, and also take up valuable space that is far better being used to carefully show your marketing message. The images will make any leaflet design look far more professional, and by just adding a background image to a plain text design will totally transform it, into something appealing and eye catching.

The FA Cup final is fast approaching and how many of you have thought about targeting this lucrative market, a large percentage of the UK population will make the effort to watch the game, and probably organise some special event around the game.

Just think of all the possibilities, they are probably endless. All the major supermarkets will have offers on alcohol, trying to tap into the market of the home football watching party, along with the drink, BBQ foods will be right at the forefront along with any kind of party food and utility items, such as disposable tableware. Any pub, club or restaurant that has large screen television must surely wish to jump on the bandwagon, and make the whole day a party day, trying to attract clients early and keep them for the rest of the day, maximising the total spend from each person.

Get you thinking caps on and think of ways that you can promote your business with Leaflet Distribution.

The new yearly budgets have been set for County and District Councils, communications managers are now looking to source their distribution needs for the coming year. Council publications are normally delivered on a quarterly basis and are the method in which they keep the public informed of the latest news and issues that affect them. Distribution companies should be ready to give informed and accurate quotations in order to secure this growing market.

When it comes to choosing a type of media for your own Leaflet Distribution there is a very wide and interesting selection to choose from, some good and some not so good, and there are a few that I would suggest would be best left well alone.

Without doubt the most popular is still the good old paper flyer, very cost effective to produce, and efficient on space and weight, which will certainly be a benefit when it comes down to a Distribution quote. It is also very easy for any viewer to see and deliver its vital message.

The other options are very wide ranging and are often dependant on your own industry sector, but all fall into another group, most of these are supplying a product, or some kind of interactive medium, such as a DVD or CD.

 Product sampling is a very widely used medium for launching new brands, or for gaining mass market awareness to company or product types are are already in the market place. The sampling process normally involves the distribution of small samples of the product, along with a voucher that has a call to action on it, normally offering a special price or another example of added value.

The media type that  I personally think is best to avoid is the use of DVD and CD type marketing aids. Whilst they do have a wow factor when seen on the doormat, and can offer a huge amount of total information to the viewer, they have very real draw backs in the fact that the viewer firstly has to have a method of viewing easily available, the time to do so, but I believe the biggest concern is the potential harm to any machine that it is used in. I would guess that most people would certainly think twice about running a form of media in their own computers, fearing the risk of virus infection.

This should certainly get your minds working, and we will discuss this further on another blog.

Many people have the misconception that Leaflet Distribution is just used by small business, the one man band type trades that everyone has in their home towns. This could not be further from the truth.

Every week of the year we are carrying out distributions for councils, the very large supermarkets that we all have in our own areas, the very large construction companies, the list goes on. These organisations understand the benefits of getting the message right into the heart of peoples homes, giving the media the greatest chance of being read, and the message registering in peoples minds. If these huge Public Limited Companies use and understand the Leaflet Distribution concept, and realise the benefits that can be had from the process,  it must have a proven track record, and as such must be a great Direct Marketing tool for any business or organisation the the UK.

A few glimpses of the sun and the British public have gone Summer Crazy as they always do.

The early risers are up and running and already making use of the sun’s influence in making the countries beauty conscious people think about getting to the beaches and anywhere else to grab those glorious rays of sun.

The beauty industry is jumping into action,  so if this is your area of expertise you should be getting your campaign sorted and into action now. We have already seen and started many distributions for the beauty and tanning sector. Starting now is a perfect way of catching clients early in the season, hopefully for continued trade throughout the rest of the year, maximising the return on investment. Starting your advertising campaigns latter in the year may risk the chance that potential clients have already found suitable suppliers.

As always make sure that your media is top notch, and offer prospective clients added value. Regular advertising now will bring increasing gains as time goes on with the much increased public awareness.

The pricing of leaflet distribution is a line of conversation that arises in most discussions when planning a leaflet delivery. Whilst cost is often a consideration, there are very big pitfalls if this is the only factor considered.

As with most things in life, if an offer looks too good to be true, it probably is, and Leaflet Distribution is no different.

There are various pitfalls out there, but all amount to the same thing, a price that is too good to be true. How this price is shown or what is included can be given in various ways, but they all end up at the same place. Some companies simply offer very low prices, some will offer free printing, we have seen companies offer two distributions for the price of one, but be warned, you may be walking into trouble.

Potential clients must be totally realistic about the cost of Leaflet Distribution, and realise that it is a service that cannot be done properly for just a few pounds per thousand. We recently had a company that asked us to quote for their distribution, which was to delivery a multi page newspaper style advertising publication over a certain area, they said straight from the start that they had already be given a quote from another company of £11 per thousand and wanted us to better it, we politely had to say thanks but no thanks.  Such a low price  is totally unbelievable, did they honestly think that any company could do the distribution for that cost ?

Our congratulations goes out to Boris on his election victory as London Mayor.

We have been very glad to see that he has been very aware of the great benefits of using a direct marketing campaign to get his message out to the residents of London. Leaflet Distribution was the ideal tool to use for this public awareness campaign, getting his message into households and with a message that was clear and relevant to the occupants who read it.

I think anyone that has seen the material from Boris will agree that it is quick and hard hitting, giving a clear message that will leave a mark in peoples minds and find support from many camps.

As with all leaflet Distribution campaigns, it is vital to make your message very clear and of relevance to the person that may be picking it up. Make sure that it will offer value and have an added benefit from acting on it, if you manage this as with any campaign, you will receive the best performance from it.

We have been delighted to help Boris achieve his goals and have been able to execute distributions right up to the last minute with very little notice.