A Great Campaign

April 12th, 2008 Posted in Marketing

This week we were approached from a client that was planning his next Leaflet Distribution, he has already done two successful campaigns over the last year, but now wishes to try a different approach. His target area has around 10,000 houses, which in his last two campaigns has covered just once, this time however he has stock of 50,000 leaflets and plans to cover the same area 5 times over a 5 week time span. This has to be one of the most effective ways to execute a great campaign. Firstly it gives you 5 times the chance of your media being seen once, more more importantly, with the regular re-coverage of the areas the possible multi views of the same media will increase his public profile and brand awareness. Whilst every business is hungry for instant sales, it is very important to remember that sales from repeat advertising can happen at any time, so the chances are that you will gain extra sales in the time periods that you are not actively marketing.

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