Advertising

March 29th, 2008 Posted in Marketing

There is one thing in business that must never be overlooked or under estimated, and that’s Advertising, it is the life blood of any business or organisation, potentially without it, you are on a very slippery slope.

I experienced a prime example yesterday evening, we were out for a meal, typical English village, great little pub, that like so many has turned to being a food based business rather than just drinks at the bar type. Now we have been there a number of times, and it is without doubt very good, one of the best in the area, and surprisingly very reasonably priced. So we arrived and to our surprise there were lots of tables free, but we were there quite early so did not take much notice. The evening past us by and we had a super meal, and we then went to pay, at the bar were the Landlord and his wife, great couple very friendly and excellent at their trade, and we got chatting. The conversation went along the lines of how quiet it was in there, so we said, “Where do you advertise?” the landlord hastily replied, “Oh we don’t do much of that, always costs too much”  but where was the real cost, was it the advertising, or was it sat there with a pub virtually empty?

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