Bags Of Leaflets

May 12th, 2008 Posted in Marketing

One of the key points with Leaflet Distribution is organisation and efficiency, I would guess very similar to any business, so keeping things well oiled and smooth running is of a prime concern. Now leaflets are very funny little things, we have met enough in our time to get a very close working relationship with them, now one of their biggest faults is that some of them are very slippery little characters, always trying to escape, and fly through the nearest letterbox. If you have ever met a bundle of glossy leaflets, and held a bundle in your hand, you will understand that it can be like holding a hand full of water, rather difficult on occasions.

Containing these leaflets, and keeping them under control, until they are released to give their marketing message is very important. All leaflets should be boxed in strong standard size boxes, and in turn these boxes should be well taped shut, it is often  surprising how often printers send stock directly to us with about 20cm of packing tape on the bottom of the box, expecting  that small amount to hold in around 15-18 kg of glossy leaflets, I am sure you can guess what a nightmare we can face sometimes, if those glossy leaflets see a chance of escaping they certainly will.

The reuse of supermarket carrier bags I realise is an environmentally sound concept, as did a Client a while back, but to be very honest, not a concept we would ever wish to see again !  Remember this stock is valuable, if it does not get to us safely you are risking the success of your campaign.