Ok, so you have decided to undertake a Leaflet Distribution campaign but have no idea of how much it will cost and where the money is going to go, so here are a few pointers.

1. The design  and production of the artwork for your media, including copy writing, and photography, design etc. This is a vital area, as the success of any campaign depends on the impact that the media makes when it is first seen. Designing your own media is an option that will save you money, but make sure that you have the skills to make it visually good, include all the key components of a great advert and the technical knowledge to produce the file at the correct size and format type for your printer.

2. Print costs, This is fairly simple, with not too many variables, You have print size, quantity, single or both sided print, full colour or perhaps just black on white or a base coloured paper, paper/card weight and type.

3. Distribution, You need to find a company such as Mailbox Nationwide. Leaflet Distributions are priced on a number of factors, quantity, size and weight of media, and the area to be covered. Normally distributions are priced out at a per 1000 rate, with larger quantities attracting better rates.

Remember, the better your media is, the more likely your message will be remembered, company name recognised, or a direct action as a consequence of seeing it.

Back to Mailbox Nationwide.

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