CPR
May 12th, 2008 Posted in MarketingA few days ago we looked at CPR or Cost Per Response, and explained its meaning. I have just done a little research and found an example that I thought was quite interesting.
Firstly, What would you pay for a single response ?
Secondly, What would you expect to pay for a response ?
Thirdly, What do you think I found that the company in question paid ?
I will go straight to the example I found and leave you to think about the first two questions.
The example in question was a Regional Tourist Board in the UK, and I took data from 4 distributions, I think you will find the CPR costs quite surprising, the 4 costs were between approximately £8 and £10.50 per response.
Is this close to what you had thought ?
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