A few days ago we looked at CPR or Cost Per Response, and explained its meaning. I have just done a little research and found an example that I thought was quite interesting.

 Firstly, What would you pay for a single response ? 

Secondly, What would you expect to pay for a response ? 

Thirdly, What do you think I found that the company in question paid ?

I will go straight to the example I found and leave you to think about the first two questions.

The example in question was a Regional Tourist Board in the UK, and I took data from 4 distributions, I think you will find the CPR costs quite surprising, the 4 costs were between approximately £8 and £10.50 per response.

Is this close to what you had thought ?

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