Mothers Day is almost upon us and by now if your advertising campaign is not well underway, it will possibly be too late.

A good example of a Door to Door Marketing Campaign might have seen 3 distributions over the last few weeks covering the same areas, the best way to increase your potential client base is to improve your market awareness, the more often someone sees your company name the more likely that that person will remember it, and when they need your product or service, give you the maximum chance of responding to you.

Responses may not be instant, and only last week in our own office we had an enquiry to advertising material that we distributed 7 years ago ! this potential client had kept our media all this time, now this is an extreme case but people do keep media, they keep your company name in their heads and possibly remember your advertising message, this may lead to responses next week, next month or even next year, this obviously means that the return on your investment is spread over a large time period not just the few days surrounding your distribution.

Coming soon, What is a response ?

Back to Mailbox Nationwide.

Make your distribution part of your planning process.

One of the things that our clients compliment us most on at Mailbox Nationwide is our flexibility and capacity to turn orders around at incredibly short lead times.

We have discussed previously the importance of leaflet design and wording. Some of our clients spend months, sometimes years, planning in intricate detail the content of their publication. They will then spend weeks liasing with printers to ensure their material is printed on time, on the best quality paper, and packed away on pallets.

Clearly, companies go to all this effort to ensure that they are using their marketing budget to its very best effect. So why does all this planning and organising fall down at the most crucial part of the supply chain?

Whilst we are of course, great at working under pressure and achieving distributions to the highest standards at the last minute, we do find that the best working relationships are forged through careful planning and communication. When we have the opportunity to find out our clients needs and wants well in advance of the distribution, we are able to ‘tailor make’ your distribution to fit. This inevitably produces the best results and the most successful campaign.

So when you are planning your next leaflet drop, take time to ensure that the most important cog in this wheel is not left until the last minute. To ensure the success of your campaign, get the buy in of your leaflet distribution company early on. You may find a wealth of knowledge that you never knew existed!

Return to Mailbox Nationwide.

Mailbox Nationwide covers the whole UK and is always looking for reliable Leaflet Distributors to cover our contracts.

You must be honest, reliable and hard working. The job involves lots of walking, so a love of the outdoors would be ideal. Previous  experience would be more than welcome, although it is not required.  You may be working as part of a team or on your own depending on the contract size.

A telephone and transport would be an advantage, as would a willingness to travel to work in other areas.

Please apply on our online recruitment page.

If you are planning a Leaflet Distribution you may well be considering designing and producing your own Leaflet, if so make sure that you are aware and use the best files types for the job, as picking the wrong one may reduce the final quality, or may not be compatible with the printer itself, so all your hard work may be a total waste of time.

When designing your media, I am sure that you will wish to include some photographs of either the products or the services that you offer,  photographs will add depth to the advert and also make clear the message that you are promoting. With the advent of digital cameras, most photographs will now start as digital images,  and these will either be shot in RAW or JPEG format.  When producing small output sizes the smaller file sizes of the JPEG files will lead to easier and faster work flow, these files are also widely supported by most design programmes. The JPEG format is a lossy type format, which in basic terms means that it compresses the file size, however, the down side is that you will sacrifice some picture quality. You are able to decide on how much you wish to compress the file, so you can choose if quality is a concern or not. The saving options are on a sliding scale ranging from 1, which is very compressed and leading to a greater quality loss, up to 12, reducing the file size the smallest amount and giving the best quality. The best setting to use would be the number 12 setting, as this will give the best quality and greatest detail.

Come back soon to see some more Know Your Files Types…

Click here to go back to the Mailbox Nationwide Home Page

OK, it’s the day after Valentines Day, and with all that romance in the air, I’m left wondering – ‘Does size matter?’ Like the chicken and the egg, it is one of life’s fundamental questions, and for years has left many scratching their…chins. Obviously I’m talking about Leaflet Distribution… Well, what did you think I meant?!

The first consideration is one of thickness. We know from years of experience of leaflet distribution that if your leaflet is printed on thick card, it goes through the door without being folded, meaning that none of the impact of your material is lost when it needs it most, on the door mat. It is these quirky logistical niggles that can get lost in the fog of planning a leaflet campaign. Why pay all that money for solus distribution to go and throw it all away at the point of delivery?

Then, of course, the crux of the matter - size. A5 flyers work really well in a regular, targeted campaign, involving the same houses on a weekly / fortnightly basis as their size lends itself to a brief and punchy message. What flyers come to mind when you think about you own doormat? I bet that it’s the full gloss, snappy, A5 leaflet that you receive every week. However, sometimes in life, bigger is better, and if you’ve got products to sell, or an event to plug, you may want to squeeze in as much information as you can on an A4 leaflet or brochure.

Well, there you go, stop press, finally an answer to what we all thought was a rhetorical question. Next week – World Peace.

Click here to go back to the Mailbox Nationwide Home Page

It is a very frequently asked question here at Mailbox Nationwide, what are the standard sizes for Leaflets, you would be amazed at some of the formats and sizes that we see on PDFs that are sent to us, so we will list just a few of the more common sizes that are clients produce, leaflets can be printed in any size but remember to get the best possible price for you media, stick to standard print sizes.

A3 297 x 420 mm    A4 210 x 297 mm     A5 148 x 210 mm    A6 105 x 148 mm  

Click here to go back to the Mailbox Nationwide Home Page

Spring has officially sprung!! The Mailbox Nationwide daffodils are in full bloom outside the office windows, and now is the time to start targeting the spring market. Many gardening and lawn related businesses have already scheduled their spring leaflet distributions with us, so if you are thinking about capitalising on the ‘Green Pound’, now is the time to do it! Don’t delay and let your business go out to grass! Calling all Easter Bunnies! Easter is early this year so you’ll need to get cracking (geddit?!) if you want to promote those Easter eggs! The Easter break signifies the start of the summer for many people; so if you’re looking to advertise your Holiday Cottage, Summer School, Coach Company etc, get those orders in now! Leaflet Distribution slots are filling up fast at Mailbox HQ.

Mailbox’s Hot Tip Of The Month!! The key to successful Leaflet Distribution is to make sure that the material that hits the doormat is relevant and of interest to the person that will be picking it up. Make sure that your promotional media has real appeal. The best way to get a response is to offer honest to goodness added value, a free gift for making contact for example, or an extra special introductory offer. Call our specialists in the office for further advice.

For this month,
‘That’s All Folks!!’

Click here to go back to the Mailbox Nationwide Home Page