Archive for May, 2008

May 30 2008

Fuel Prices Hit Leaflet Distribution Nationwide

Published by Caroline under Marketing

The constant price rises in fuel have hit leaflet distribution companies hard. Our haulage costs have sky rocketed in recent months, and whilst we endeavour to avoid passing these costs on to our customers, margins are becoming increasingly tight.This is why, this weekend, Mailbox Nationwide will be supporting the fuel protests in Cornwall. The labour government of this country needs to readdress the taxation on this one essential commodity – after all, I thought that this party was supposed to represent the issues of the poorly paid, and working people.

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May 30 2008

Royal Mail Misses Delivery Target

Published by Caroline under Marketing

The BBC reported today that Royal Mail has again missed its delivery targets for addressed mail, with only 85.2% of first class letters arriving on time. The company has cited the severe strike action during 2007 as the cause of this issue. Meanwhile, the CEO of Royal Mail took home a record £3 million last year, prompting speculation that the company is rewarding failure.This will be of interest to anyone planning a leaflet distribution. The consumer watchdog ‘Postcomm’ has recommended that the addressed mail sector now be opened up to private companies in order to reduce costs and increase standards. It has also asked the Chancellor to review Royal Mails exemption from VAT. This can only be a good thing – after 350 years perhaps the countries largest direct mail provider can finally become competitive in a truly fair market place. We await the full report in the summer.Source: BBC News

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May 28 2008

So You’re Organising A Leaflet Distribution…

Published by Caroline under Marketing

We realise that when you are organising a direct mail campaign, you often have a lot to think about. Whilst many companies stipulate that all material for distribution needs to be delivered directly to their warehouse, Mailbox Nationwide is proud to offer a free of charge collection service for many of our distributions.

In order to help us facilitate this in the current climate of rising fuel prices, we ask that our clients kindly helps us with the preparation of their material. Often, your printer will offer a free delivery service – if this is the case, then why not get the stock sent directly to us? If this is not possible, think about strapping smaller boxes together to make one lager box, thus reducing courier costs. If you are distributing magazines, or have upwards of 50 boxes, it can often make sense to put all the boxes onto a pallet and shrink-wrap them, so that we can send a lorry.

By following these simple steps, you could avoid hefty collection charges, or any unnecessary delays.

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May 28 2008

Calling All Sports Centres – Get Active With Your Leaflet Distribution Marketing!

Published by Caroline under Marketing

The newspapers have been reporting recently that reduced consumer confidence and spending has resulted in the number of new Sports Centre and Gym memberships plummeting.

If you own a gym, now is the time to really get active with your Leaflet Distribution Marketing. We are all operating in an increasingly tight market place, and after years of complacency, it is now do or die.

The main issue now is that people can no longer afford to pay out large subscriptions so why not offer ‘two for one’ memberships, or apply this week and receive a 20% discount. Think about doing a leaflet drop to ensure that as many new customers as possible hear about your message.

We all need grab our share of the market as quickly as we can, don’t rest on your laurels, call Mailbox Nationwide today!

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May 28 2008

Is The Nice Decade Over? Leaflet Distribution Could Be The Answer

Published by Caroline under Marketing

The papers are full of it. Consumer inflation has reached its highest level in 13 months, and people are choosing between filling their cars with fuel and feeding their family. It seems that poverty is the new black, and since we can no longer afford to buy new clothes, it the only fashion I’ll be getting into this year!

The knee jerk reaction of the business world has been to aggressively reduce spending, and as usual, marketing budgets have not made the cut. It seems that on this occasion, we do believe what we are reading in the newspapers.

But is cutting marketing spend a sustainable way to ensure to long-term success of your business? What can you offer your customers to ensure that you keep their custom? Remember that the marketing spends of budget chains like Lidl and Aldi has never been higher, both in terms of television and letterbox marketing. Think of the very best promotion you can, and get out there and tell people about it. Yes, I know its difficult, yes I know that you haven’t worked this hard to convert leads for over a decade, but lets be proactive, not reactive, and ‘Sell Sell Sell’.

Give Mailbox Nationwide a call today, and find out what we can do to help you breathe life in to your marketing strategy with leaflet distribution. With fifteen years of experience in the field, we can find the innovative solution that is best for you.

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May 21 2008

Leaflet Distribution Like No Other

Published by Caroline under Marketing

Mailbox Nationwide LTD we believe is the only leaflet distribution company that has dedicated distribution personnel in ALL areas of the country, at all times. Where other companies sub contract distributions out to local firms, who essentially have no accountability for your material, Mailbox Nationwide uses only its own teams, who are under the direct management of our local team leaders, and our central HR department. All teams live locally to the distribution area, meaning that they are able to use their local knowledge to target the very best areas for your material.

What’s more, you can rest easy in the knowledge that your distribution is being handled by our very best and most trusted staff.

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May 20 2008

Leaflet Distribution – No Longer ‘Strictly Business’

Published by Caroline under Marketing

Leaflet Distribution is, of course, the sole preserve of businesses, indeed, there is no demand for such services in the residential consumer market. So it was with some surprise that we received an enquiry this morning from a member of the public who was interested in using our services.

It turned out that the family cat had gone missing some weeks back, and as a caring pet owner, she wanted to undertake a direct marketing campaign in her area in order that she might find the animal. Naturally, we gave her a price, and an order form, and she went away to think about it. I suppose that to find the cat would be a return on investment that you couldn’t put a price on.

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May 20 2008

Get Your Instant Leaflet Distribution Quote Now!

Published by Caroline under Marketing

Surveys have shown that on average, we spend a massive 5 years of our lives waiting for stuff to happen. Whether this is queuing in the supermarket, sitting indoors waiting for tradesmen to turn up, or sat in a traffic jam on a bank holiday, waiting around is the one thing that is guaranteed to cause your stress levels to soar. Indeed, the phrase ‘waiting patiently’ is almost oxymoronic in today’s world.

Mailbox Nationwide LTD is determined not to add insult to injury, and this is why we have developed our Instant Distribution Quote service. Simply fill out the form on our website, sit back, relax, and see your personalised distribution quote come whizzing back to you. Our immediate response is guaranteed, even in the evenings and at weekends, so make Mailbox Nationwide part of your direct marketing strategy, and cut waiting time out of your life!

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May 15 2008

Leaflet Distribution Quantities.

Published by Caroline under Marketing

Leaflet Distribution is a cost effective Direct Marketing method of mass advertising. The method is often but not always to blanket cover targets areas. Most Leaflet Distribution Companies have minimum distribution quantities or minimum charges.

It is vital to remember that target areas often have a far higher number of properties that some people might imagine. Often companies have a minimum costing that covers around 5- 10 thousand copies. This quantity often covers quite a small area, so try to think how many properties may be in your chosen area.

It is fairly common to have small advertisers asking to distribute 5,000 copies into London, please do remember that cities such as London have many hundreds of thousand properties.

Remember with Leaflet Distribution the better that you cover any given area the better the response.

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May 12 2008

Leaflet Distributors Needed

Published by Caroline under News

The Human Resources Team at Mailbox Nationwide LTD is always on the lookout for hard working, reliable and trustworthy distributors to join its dedicated team.

This week we are looking for adult distributors in Harpenden, The Isle of Wight, The New Forest, Dunstable, Wembley, Chesham, Hastings, Brighton, Penrith, Horsham, East Grinstead, Milton Keynes, Porchester, Fulham and Notting Hill to name but a few!

You need to be energetic and flexible, and having your own transport would be an advantage.

Apply online or visit your local Job Centre for more details!

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