The main point of any leaflet distribution is to make an impact, hopefully to to deliver your marketing message. Have you ever considered a die cut leaflet ? Do you even know what a die cut leaflet is ? Well for the viewers that do not know, it is a leaflet that is cut into a particular shape, not just the normal rectangular shape, for example the shape of a star or similar shape. There are lots of printers in the UK that specialise in creating these die cut leaflets, and are well worth talking to or visiting their websites, anything that you can do to make your leaflet more appealing or interesting is without doubt a great advantage in a marketing world. Think of what shapes may be relevant to your business or industry, the limit is your imagination, or the shapes of dies that the printer has !
The initial impact that a die cut leaflet produces is often greater than a normal A5/A4 leaflet, so right from the start you have an increased chance of your marketing message being read.