Dispelling leafleting myths

August 29th, 2010 Posted in leaflet distribution

With so many marketing options available encompassing print, broadcast and online mediums, it can be easy for businesses to form preconceptions about the effectiveness of different campaign techniques – many of which can often be proven wrong.

Leaflet distribution activities mean different things to different companies, but there are many misconceptions surrounding their shortfalls.

The first of these is that just because they’re cheap, flyer delivery is an unsophisticated method of marketing. However, much of the overall aesthetics relies on the quality of your design and print. With a well thought-out layout, clear messages and a professional finish, printed literature can demonstrate the high quality nature of your firm,

Another wrong idea that many people have is that flyer distribution campaigns only work on a small-scale basis. However, many companies offer UK-wide delivery services that can be targeted precisely over a wide geographical area to maximise the impact of your campaign.

Finally, it is often misconceived is that there is only one service offered by flyer delivery companies. However, many organisations offer a variety of ways in which your literature can be distributed, including solus – i.e. on their own – delivery, direct mail or within local free newspapers.

At Mailbox Nationwide, we offer a professional flyer distribution service on a UK-wide basis, with high level geographical targeting facilities to enable you to design a cost-effective marketing campaign that focuses directly on your key customer base to maximise the revenue benefit to your company no matter how big or small your leaflet drop or your budgetary constraints.