OK, it’s the day after Valentines Day, and with all that romance in the air, I’m left wondering – ‘Does size matter?’ Like the chicken and the egg, it is one of life’s fundamental questions, and for years has left many scratching their…chins. Obviously I’m talking about Leaflet Distribution… Well, what did you think I meant?!

The first consideration is one of thickness. We know from years of experience of leaflet distribution that if your leaflet is printed on thick card, it goes through the door without being folded, meaning that none of the impact of your material is lost when it needs it most, on the door mat. It is these quirky logistical niggles that can get lost in the fog of planning a leaflet campaign. Why pay all that money for solus distribution to go and throw it all away at the point of delivery?

Then, of course, the crux of the matter - size. A5 flyers work really well in a regular, targeted campaign, involving the same houses on a weekly / fortnightly basis as their size lends itself to a brief and punchy message. What flyers come to mind when you think about you own doormat? I bet that it’s the full gloss, snappy, A5 leaflet that you receive every week. However, sometimes in life, bigger is better, and if you’ve got products to sell, or an event to plug, you may want to squeeze in as much information as you can on an A4 leaflet or brochure.

Well, there you go, stop press, finally an answer to what we all thought was a rhetorical question. Next week – World Peace.

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