Dynamic distribution methods

January 10th, 2011 Posted in leaflet distribution

www.mailboxnationwide has several dynamic leaflet distribution methods which suit any budget and the requirements of any leaflet delivery campaign strategy. Firstly, our standard leaflet distribution service is solus. We recommend solus to our valued clients because this service guarantees that your leaflets are delivered on their own, meaning that they are far less likely to be discarded in amongst a pile of leaflets from business competitors or indeed, any other firm in any sector.

Secondly, shared leaflet distribution is not quite as effective as solus as, by definition, your leaflet will be delivered alongside those of another couple of companies, but it is a slightly more cost–effective leaflet delivery method which ensures a large coverage area. Furthermore, we never deliver leaflets from companies which are in direct competition together as this would obviously cause a clash of interests.

Alternatively, mosaic demographic profiling is a system which uses categories devised by Experian that divide the United Kingdom population into sixty-one types and eleven groups , thereby allowing marketing strategies to be precisely targeted according to detailed socio-economic and socio-cultural information.  This information allows you to specifically target your leaflet distribution as it splits the country into geographic areas, postcodes, TV areas, government regions, town, cities and neighbourhoods, culminating in a list of door numbers which are the perfect locations for your leaflet delivery campaign.  We can also target your delivery according to residence type, probable resident profile, highlighted map areas, council boundaries, street lists or any other specification which you would like us to address.  Our dynamic distribution methods ensure that the right people receive your leaflets in the right places at the right time.