Fall in direct marketing volumes opens new opportunities for businesses

July 15th, 2010 Posted in leaflet distribution

As new, expensive and complex advertising techniques become more prevalent, direct marketing spend is currently in decline. However, as fewer businesses opt for leaflet distribution, it could increase the success rate of a door-to-door promotional exercise for your business.

Research by the Direct Marketing Association revealed that the volume of ‘door drop’ flyer delivery fell to 6.8 million items in 2008 – a significant decrease on the 9.1 million pieces of literature distributed in 2005.

There are a number of reasons for this decline, not least the economic problems that have troubled UK companies leading to a reduced marketing spend by many firms. In combination with this, some businesses are turning to new techniques such as online campaigns to drive new custom.

However, the falling levels of leaflet distribution could mean that those businesses, who choose to advertise via direct marketing, will see greater returns for their promotional spend.

With less flyers being dropped door to door, there will be less competition for the attention of each household. In addition, consumers will be less bombarded by direct marketing messages and therefore more likely to absorb and act on the material they receive from your company.

For those companies interested in capitalizing on the opportunities resulting from a less crowded direct marketing industry, at Mailbox Nationwide we can design a tailored leaflet distribution campaign to fit in with your budget and geographical target area.

Our specialist knowledge can help you to determine a cost-effective solution, which generates a significantly increased interest in your business, without a huge financial commitment.