When considering how to spend your marketing budget, there are a number of options open to your business that encompasses all forms of technology.
Research has shown that consumers respond to different types of marketing material in different ways, which can be divided into three different categories.
The first is considered annoying, and this tends to encompass text message advertising, cold calling and people who stop them on the street.
The second is a less upfront method of advertising, which includes print advertising, email marketing and direct mail.
Finally, leaflet distribution falls into the third category – attention getting marketing. Unaddressed flyer delivery campaigns have been found to be very effective as they secure the interest of the consumer and engage them with the product being advertised.
Because it is a physical representation of your company’s services, leaflet distribution immediately holds the attention of your potential customer. It ensures that your goods or special offers are noticed, but it also gives them an opportunity to consider the items available rather than being pressured into a sale – such as with cold calling – which can ultimately prove counterproductive.
Flyer distribution can also be a powerful brand awareness tool, as even if the consumer is not immediately prompted to purchase your product, their memory could be jogged next time they pass your store and this encourages them to go inside the shop.
At Mailbox Nationwide, we specialise in providing tailored leaflet distribution campaigns to businesses throughout the UK, to help you use the power of leaflet marketing to increase revenue whatever your marketing budget.