Grab The Moment

February 12th, 2009 Posted in Marketing

Sometimes in business it is vital to grab the moment and to make the most of any opportunity that comes along your way, to see a chance and to think of how your business can make a profit from it.

At the weekend I saw someone who had done exactly this, he had seen a very real marketing opportunity and was certainly making the most of it.

Over the last weekend much of the country had seen quite large amounts of snow, and as it is fairly rare in this country, when we do get some, the English children go mad and love to get out in it and certainly make the most of the few short hours that it will be on the ground.

We were travelling along a high hill top wooded area on Sunday, and many people had gathered there to have fun in the snow, families with children etc, the roads were littered with cars, and the area was certainly very busy. As we drove along, we drove past a van, which had large hand written signs all around it, the man there was selling sledges ! the van back was full off them, he had seen the weather forecast a couple of days earlier and somehow had managed to get a large quantity of these sledges before the weekend.

On our way back a few hours latter, as we drove by,  we stopped and asked him how he had done, he was looking very pleased with himself ! over the Saturday and Sunday we had sold around 1500 of these sledges !  funny enough he would not tell me how much he was making on each one !

So there we have a man with a little foresight that really made a good little earner over the weekend, and had given much pleasure to all those families.

Think how you can market your business in unusual situations, and how you too could have weekends like that.

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