The papers are full of it. Consumer inflation has reached its highest level in 13 months, and people are choosing between filling their cars with fuel and feeding their family. It seems that poverty is the new black, and since we can no longer afford to buy new clothes, it the only fashion I’ll be getting into this year!

The knee jerk reaction of the business world has been to aggressively reduce spending, and as usual, marketing budgets have not made the cut. It seems that on this occasion, we do believe what we are reading in the newspapers.

But is cutting marketing spend a sustainable way to ensure to long-term success of your business? What can you offer your customers to ensure that you keep their custom? Remember that the marketing spends of budget chains like Lidl and Aldi has never been higher, both in terms of television and letterbox marketing. Think of the very best promotion you can, and get out there and tell people about it. Yes, I know its difficult, yes I know that you haven’t worked this hard to convert leads for over a decade, but lets be proactive, not reactive, and ‘Sell Sell Sell’.

Give Mailbox Nationwide a call today, and find out what we can do to help you breathe life in to your marketing strategy with leaflet distribution. With fifteen years of experience in the field, we can find the innovative solution that is best for you.

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