If you are planning a Leaflet Distribution you may well be considering designing and producing your own Leaflet, if so make sure that you are aware and use the best files types for the job, as picking the wrong one may reduce the final quality, or may not be compatible with the printer itself, so all your hard work may be a total waste of time.

When designing your media, I am sure that you will wish to include some photographs of either the products or the services that you offer,  photographs will add depth to the advert and also make clear the message that you are promoting. With the advent of digital cameras, most photographs will now start as digital images,  and these will either be shot in RAW or JPEG format.  When producing small output sizes the smaller file sizes of the JPEG files will lead to easier and faster work flow, these files are also widely supported by most design programmes. The JPEG format is a lossy type format, which in basic terms means that it compresses the file size, however, the down side is that you will sacrifice some picture quality. You are able to decide on how much you wish to compress the file, so you can choose if quality is a concern or not. The saving options are on a sliding scale ranging from 1, which is very compressed and leading to a greater quality loss, up to 12, reducing the file size the smallest amount and giving the best quality. The best setting to use would be the number 12 setting, as this will give the best quality and greatest detail.

Come back soon to see some more Know Your Files Types…

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