Leaflet Design

April 7th, 2008 Posted in Marketing

We have talked about Leaflet Design on a previous post, but now let us look at what we should do. The first thing I would recommend in an ideal world is that you have a professional design team with ad writers create your marketing media, these people have the skill and knowledge to be able to create a flyer quickly, that will look great and portray the right message. Design work is one of those very tricky areas that unless you have the background experience, it could take you many hours if not days, and the end result could still look less than ideal. Now we all know we don`t live in the perfect world and a percentage of our clients create their own artwork to then be printed, some do a great job, and the design that they create looks good, does have a design structure that looks professional and in the process they do save the cost of the Ad Agency, however, of the clients that do try to create their own, a certain percentage fail, and some fail in a very big way.

We have seen promotional material that have not had any contact details, No Company name, but more often than not the material that they produce just looks Home Produced, no graphics, images, or layout design, the text has just been plainly typed out in straight lines one below the other, perhaps with the text being centred so all lines start at different places.

If you are keen to produce your own media, look at other adverts that you see in newspapers, magazines and obviously other Leaflets that come through your own letterbox, collect a number perhaps 15 or 20, then study how the adverts are created, look at the layout, spacing, colours, the type of fonts, and sizing of the text. Once you have gained all this valuable knowledge you should be ready to create your own material.

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