Leaflet Distribution – No Longer ‘Strictly Business’
May 20th, 2008 Posted in MarketingLeaflet Distribution is, of course, the sole preserve of businesses, indeed, there is no demand for such services in the residential consumer market. So it was with some surprise that we received an enquiry this morning from a member of the public who was interested in using our services.
It turned out that the family cat had gone missing some weeks back, and as a caring pet owner, she wanted to undertake a direct marketing campaign in her area in order that she might find the animal. Naturally, we gave her a price, and an order form, and she went away to think about it. I suppose that to find the cat would be a return on investment that you couldn’t put a price on.
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