Leaflet Distribution – £20 Per Thousand

January 7th, 2009 Posted in Marketing

Leaflet Distribution at £20 per thousand would be amazing if it were possible, just imagine how many thousands you could do and still only cost a very small amount.

But lets get back into the real world, if you are being quoted at £20 per thousand for leaflet distribution there are a few possible reasons.

Firstly, your leaflets will not be delivered, and that’s pretty much it, I can think of one company that is advertising at the moment that will give very low quotes and under cut other companies, they reportedly have very many staff all over the country, and if it were true, with that amount of employees their turn over would need to be tens of millions of pounds, but in reality it is not true.

Secondly, at £20, if your leaflets are being delivered, they will be delivered in a batch with very many others, not on their own. Solus leaflet distribution means being delivered on its own. If your leaflet is falling on the door mat with many others, and I would guess that it could be any number between 5 and 10, the chance of your leaflet being read is very low, how can one leaflet compete with so many others ?

£20 per thousand would be lovely, but it just cant work in reality.

If £20 per thousand is what you would like to pay then good luck to you, but be warned, you will not be getting good value for money, and as it is so cold today, your money may well be better spent being burnt to keep warm.