Leafleting is a powerful way to generate new interest in your business or promote your products, and there are multiple ways in which you can tackle flyer distribution, in order to create strong sales returns.
One method of leaflet distribution is by going door to door, posting flyers through letterboxes. This is the most popular method of disseminating material, and it can be very successful if your company relies on the residential market. For instance, restaurants that offer takeaway services tend to find that door to door leaflet distribution works well, because households hang on to the flyer.
When planning a door to door leaflet distribution campaign, it is important you consider your geographical target area, as the wider you deliver literature, the more costly the exercise will be. Also, be practical: if you are a takeaway service that only offers free delivery within a five mile radius, there is little point to sending out flyers to people living further away than that cut off point.
Another method that is used less often, is hand to hand leaflet distribution, where a team physically passes out flyers to people walking by.
Hand to hand leafleting can work well, if you want to target a specific area e.g. if you’re a restaurant, and want to give out material on the street where your business is.
At Mailbox Nationwide, we offer a flexible approach to leaflet distribution, in order to tailor your delivery campaign to benefit your business within your budget.