May 06 2008
Leaflet Distribution Prices
The pricing of leaflet distribution is a line of conversation that arises in most discussions when planning a leaflet delivery. Whilst cost is often a consideration, there are very big pitfalls if this is the only factor considered.
As with most things in life, if an offer looks too good to be true, it probably is, and Leaflet Distribution is no different.
There are various pitfalls out there, but all amount to the same thing, a price that is too good to be true. How this price is shown or what is included can be given in various ways, but they all end up at the same place. Some companies simply offer very low prices, some will offer free printing, we have seen companies offer two distributions for the price of one, but be warned, you may be walking into trouble.
Potential clients must be totally realistic about the cost of Leaflet Distribution, and realise that it is a service that cannot be done properly for just a few pounds per thousand. We recently had a company that asked us to quote for their distribution, which was to delivery a multi page newspaper style advertising publication over a certain area, they said straight from the start that they had already be given a quote from another company of £11 per thousand and wanted us to better it, we politely had to say thanks but no thanks. Such a low price is totally unbelievable, did they honestly think that any company could do the distribution for that cost ?