Leaflet or Flyer?

October 10th, 2010 Posted in Marketing

When deciding whether a leaflet or flyer would best benefit your company when it comes down to advertising, the first obstacle you will face is knowing the difference between the two. The definitions of both are not exactly clear cut and each can include a wide range of items that occasionally overlap.

In their simplest terms, a flyer is thought to be a small piece of paper or card which will be very succinct and get straight to the point. A leaflet on the other hand, may be bigger and contain multiple sides, offering more detailed information on products or services or offers.

So when looking to choose between flyer distribution and leaflet distribution, it may come down to a simple case of just what and how much you want to say.

For smaller businesses looking to achieve brand recognition or offer a simple, easy to summarise service, flyers will be much more effective in getting your message across quickly and with maximum impact.

For those who need to go into more depth and give a wider range of information of products, spreading the message across a well-designed leaflet will be much more successful than overloading a single flyer with lengthy and overwhelming text.

So the differences between the two are there and they may make the difference between a successful and unsuccessful marketing campaign. But whether you are looking for flyer distribution or leaflet distribution we can make sure that you get the right information to the right people.