Leaflet Quality

April 6th, 2008 Posted in Marketing

Every week we have a diverse range of advertising media for Leaflet Distribution, from product samples right through to multi page newspapers, but every week we do receive media for distribution that does stand out, and why? well to be honest, they are of low quality, either on  design and content, or on production quality, in the most extreme cases on both these fronts.

Content and design is so very important, if your media looks unprofessional you are severely risking the success of your leaflet distribution campaign, the householder will judge your services or company on the piece of paper that they pick up from their door mat.

Secondly, production, if you went to your front door and on the mat there were two leaflets, one was a glossy, printed both sides a5 flyer that was on good quality card stock of around 220 gsm, and the other was on the cheapest bright coloured very thin 80 gsm paper that is available in supermarkets and all the cheap office supplies stores, that had been photocopied onto, or just run without thought through an inkjet printer, which would grab your attention? and what first impression would you get regarding these two companies ?

These probably sound like very basic concepts, but you would be surprised how often we have to distribute media that suffer from these faults.

Back to Mailbox Nationwide.