Many people have the misconception that Leaflet Distribution is just used by small business, the one man band type trades that everyone has in their home towns. This could not be further from the truth.

Every week of the year we are carrying out distributions for councils, the very large supermarkets that we all have in our own areas, the very large construction companies, the list goes on. These organisations understand the benefits of getting the message right into the heart of peoples homes, giving the media the greatest chance of being read, and the message registering in peoples minds. If these huge Public Limited Companies use and understand the Leaflet Distribution concept, and realise the benefits that can be had from the process,  it must have a proven track record, and as such must be a great Direct Marketing tool for any business or organisation the the UK.

A few glimpses of the sun and the British public have gone Summer Crazy as they always do.

The early risers are up and running and already making use of the sun’s influence in making the countries beauty conscious people think about getting to the beaches and anywhere else to grab those glorious rays of sun.

The beauty industry is jumping into action,  so if this is your area of expertise you should be getting your campaign sorted and into action now. We have already seen and started many distributions for the beauty and tanning sector. Starting now is a perfect way of catching clients early in the season, hopefully for continued trade throughout the rest of the year, maximising the return on investment. Starting your advertising campaigns latter in the year may risk the chance that potential clients have already found suitable suppliers.

As always make sure that your media is top notch, and offer prospective clients added value. Regular advertising now will bring increasing gains as time goes on with the much increased public awareness.

The pricing of leaflet distribution is a line of conversation that arises in most discussions when planning a leaflet delivery. Whilst cost is often a consideration, there are very big pitfalls if this is the only factor considered.

As with most things in life, if an offer looks too good to be true, it probably is, and Leaflet Distribution is no different.

There are various pitfalls out there, but all amount to the same thing, a price that is too good to be true. How this price is shown or what is included can be given in various ways, but they all end up at the same place. Some companies simply offer very low prices, some will offer free printing, we have seen companies offer two distributions for the price of one, but be warned, you may be walking into trouble.

Potential clients must be totally realistic about the cost of Leaflet Distribution, and realise that it is a service that cannot be done properly for just a few pounds per thousand. We recently had a company that asked us to quote for their distribution, which was to delivery a multi page newspaper style advertising publication over a certain area, they said straight from the start that they had already be given a quote from another company of £11 per thousand and wanted us to better it, we politely had to say thanks but no thanks.  Such a low price  is totally unbelievable, did they honestly think that any company could do the distribution for that cost ?

Our congratulations goes out to Boris on his election victory as London Mayor.

We have been very glad to see that he has been very aware of the great benefits of using a direct marketing campaign to get his message out to the residents of London. Leaflet Distribution was the ideal tool to use for this public awareness campaign, getting his message into households and with a message that was clear and relevant to the occupants who read it.

I think anyone that has seen the material from Boris will agree that it is quick and hard hitting, giving a clear message that will leave a mark in peoples minds and find support from many camps.

As with all leaflet Distribution campaigns, it is vital to make your message very clear and of relevance to the person that may be picking it up. Make sure that it will offer value and have an added benefit from acting on it, if you manage this as with any campaign, you will receive the best performance from it.

We have been delighted to help Boris achieve his goals and have been able to execute distributions right up to the last minute with very little notice.

With even more talks today over the increasing price price of fuels now is the perfect time for any business that is in the Biodiesel sector to be promoting like never before. It is a perfect time to start a Direct Marketing Campaign using Leaflet Distribution.

Let the media do most of the hard work for you, with all the reports the subject will be in the front of peoples minds, and having a leaflet dropping on their doormat with good relevant content could be all that is needed for them to investigate the Biodiesel option.

Make sure that your leaflet contains the information that they need to contact you, and the information that would trigger someone to make contact, think about the benefits of using Biodiesel, the green issues and also the cost savings.

Contact us now to see how we can help you, call us on 01395 232868

For anyone that cares, it would seem that Google has run out a page rank update today April 29 2008.

Lets see what happens !!  Page ranks are changing as we speak while the update propogates.

For all your Leaflet Distribution needs visit Mailbox Nationwide.

For any companies that geographical location for their Leaflet Distribution is not a prime concern a Leaflet Distribution in London must be very high on the list of areas to consider.

London offers many and wide ranging possibilities for a Direct Marketing Campaign. Firstly, such a large potential audience in a quite small confined area, must offer a great potential return on any investment. What ever market you are looking to hit, London probably offers this in considerable numbers. With such a diverse population many businesses could tap into the potential market place.

If you are considering a Leaflet Delivery in London, why not call one of our team who will be able to offer a wealth of knowledge, to help with the planning and execution of your Direct Marketing Campaign.

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Quite Simple…We cover the Whole UK….

 We are often asked, Can you do a Leaflet Distribution in my Area ? and the answer is always a very big Yes, we have the infrastructure to cover all UK areas. Obviously there are areas of the country that are a little more difficult, perhaps the very remote areas of Scotland, but we can still cover them, this may just take a little longer.

We can target all UK areas using a number of methods, using maps, postcode areas, radii from  given points, council or constituency boundaries and many more, but our main focus is targeting the areas that you would like covered.

To find out how we can help you, call our one of our team on 01395 232868.

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If you are planning a Leaflet Distribution you may find reading some of our Blog Posts useful. You will find information on allocations, leaflet design and production, penetration rates and the components that make up a good leaflet to gain the best possible returns.

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This week we were approached from a client that was planning his next Leaflet Distribution, he has already done two successful campaigns over the last year, but now wishes to try a different approach. His target area has around 10,000 houses, which in his last two campaigns has covered just once, this time however he has stock of 50,000 leaflets and plans to cover the same area 5 times over a 5 week time span. This has to be one of the most effective ways to execute a great campaign. Firstly it gives you 5 times the chance of your media being seen once, more more importantly, with the regular re-coverage of the areas the possible multi views of the same media will increase his public profile and brand awareness. Whilst every business is hungry for instant sales, it is very important to remember that sales from repeat advertising can happen at any time, so the chances are that you will gain extra sales in the time periods that you are not actively marketing.

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