Euro 2008 is here and well underway and many of you are cashing in on the huge market. If however you are not grabbing some of this potential income organise a leaflet distribution right now before it is too late. It is a perfect opportunity for all pubs and clubs to organise football themed events and get the high spending football fans through the doors. Make sure that your event gets fans in early and keep them after the game to maximise spending. Think of all the add on sales that you can offer, and ways to get them back on another occasion.

The BBC reported today that due to falling house prices, tens of thousands of young households might now be able to buy their first home this year.

In London and the South West especially, homes are becoming more affordable, and the first time buyer market is bucking the trend.

Organise a leaflet distribution today and target properties where these people are currently renting. Make sure you can also tie them up with mortgage advisors.

It’s not all doom and gloom you know!

For those of you who are interested, we have breaking news on the Lost Cat Leaflet Distribution!!

A suspect cat was found last night. The owners received a call from an excited resident shouting ‘I’ve got him, I’ve got him!’ However, their excitement was to be short lived when on further questioning, the impostor did not match the missing cats description, being ginger, and not grey. The search for Darren’s Cat continues!

Mailbox Nationwide has come to the rescue of another lost Cat!! Proof that we have no minimum amounts for distribution, we have been undertaking a leaflet distribution to help find a lost Kitty and have received a fabulous response.

After only one day we already have three leads as to the location of said Cat, and the feedback on the ground has been phenomenal. It just goes to show that response rates are entirely dependent on the material delivered!!

A very effective leaflet distribution method is fast becoming hampered by over zealous local councils. Tough new littering laws have curbed the practice of handing out leaflets on the streets and at bus and tube stations to passers by.Companies wishing to conduct such a campaign now have to apply for a licence to do so from their local council. This has been common practice is all London boroughs for the past few years, but is now spreading throughout the country.

As we always say, the more times someone sees you advertising media the more chance that you have of receiving a lead, and then the chance to convert that to a sale.

One of our staff was in Spain over the Bank Holiday Weekend and witnessed probably the best example of repeated advertising that any of us had ever seen. It was advertising for a Vehicle Stunt Show, which was taking place in a reasonably sized town that is based along a  main road that runs right through the centre. The show organisers had mounted double sided posters on every lamp post and any other post available along this stretch, on both sides of the road. The stretch of the road in question was around a mile long, and the poster count was estimated to be into the hundreds, where ever you looked you could see numerous posters, now this may be a case of over kill, but may be not, if it did not work why would the organisers go to the expense in time and money of putting them up ?

Online retailers are defying the slowdown in the retail market by showing a 35% growth rate in consumer spending over the last year, ten times the growth of the retail market as a whole.

Now is the time make the most of this boom in the market if you specialise in online retail by undertaking a targeted leaflet distribution to raise awareness of your site. With higher fuel prices and cheaper online deals, the growth in this sector can only continue!

In light of the recent BBC news reports of the appalling lengths to which Junk Mail gangs will go to dupe members of the public into entering bogus competitions and the like, Mailbox Nationwide would like to make you all aware that we renounce the actions of these criminals.

We have a policy that all material for distribution needs to be delivered to our depot before being sent out to our teams. One of the reasons for this is that we have to check all flyers before we can agree to deliver them. Any direct mail that we find to be of unsatisfactory content will be returned immediately to the sender. Although we are a part of the ‘Junk Mail’ sector, we have no wish to be affiliated with scammers who ruin the lives of vulnerable people.

Selling to businesses has always been considered the easier way to make money – businesses are a ‘warm lead’ as they are already predisposed to buy, and the market tends to be relatively less competitive. If you are planning a business-to-business leaflet distribution, there are some important points to consider.

Firstly, what time of day is best to distribute – often, if you deliver promotional material during the day, it will be refused – business customers are more wary than their residential counterparts. We have had much success delivering in the evening, when most businesses are closed, as the material goes straight through the letterbox, and is picked up in the morning with the post

Another thing to consider is enveloping the flyer and having it addressed to ‘The Purchasing Manager’ or some such. This lessens the likelihood that the receptionist or junior office staff will throw the leaflet away before it reaches its intended recipient.

Finally, lets talk numbers. Clearly, there will be fewer businesses to target in each postcode sector than with a residential distribution, but the price per thousand to distribute will be higher. Think about starting off with a small drop of about five thousand leaflets to test the water and measure demand for your services. This should cover most businesses in a small to medium sized town. Gauge a response rate, and then either cover towns further a field, or compound your message by targeting the same areas again and again.

Shares in Bradford & Bingley fell 20% this morning following threats of a profit warning and a temporary suspension in trading. Consumer confidence in the property market will have taken another hit as the country’s largest provider of Buy to Let mortgages shows a big weakness.

For most companies, these are gloomy times, but if you are a ‘below market value’ property buyer, it is time to cash in. Consider conducting a leaflet distribution or direct mail campaign to raise awareness of your services. A targeted door drop could be just the ticket to allow your business to buck the trend the trend this year and succeed where everybody else is failing.