Planning your Leaflet Distribution

February 28th, 2008 Posted in Marketing

Make your distribution part of your planning process.

One of the things that our clients compliment us most on at Mailbox Nationwide is our flexibility and capacity to turn orders around at incredibly short lead times.

We have discussed previously the importance of leaflet design and wording. Some of our clients spend months, sometimes years, planning in intricate detail the content of their publication. They will then spend weeks liasing with printers to ensure their material is printed on time, on the best quality paper, and packed away on pallets.

Clearly, companies go to all this effort to ensure that they are using their marketing budget to its very best effect. So why does all this planning and organising fall down at the most crucial part of the supply chain?

Whilst we are of course, great at working under pressure and achieving distributions to the highest standards at the last minute, we do find that the best working relationships are forged through careful planning and communication. When we have the opportunity to find out our clients needs and wants well in advance of the distribution, we are able to ‘tailor make’ your distribution to fit. This inevitably produces the best results and the most successful campaign.

So when you are planning your next leaflet drop, take time to ensure that the most important cog in this wheel is not left until the last minute. To ensure the success of your campaign, get the buy in of your leaflet distribution company early on. You may find a wealth of knowledge that you never knew existed!

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