Repeat Advertising Works, A Great Leaflet Distribution Method

June 3rd, 2008 Posted in Marketing

As we always say, the more times someone sees you advertising media the more chance that you have of receiving a lead, and then the chance to convert that to a sale.

One of our staff was in Spain over the Bank Holiday Weekend and witnessed probably the best example of repeated advertising that any of us had ever seen. It was advertising for a Vehicle Stunt Show, which was taking place in a reasonably sized town that is based along a  main road that runs right through the centre. The show organisers had mounted double sided posters on every lamp post and any other post available along this stretch, on both sides of the road. The stretch of the road in question was around a mile long, and the poster count was estimated to be into the hundreds, where ever you looked you could see numerous posters, now this may be a case of over kill, but may be not, if it did not work why would the organisers go to the expense in time and money of putting them up ?