A few weeks ago we discussed how important it was to always maintain the advertising on any business, the advertising being the medium which pumps life into the business. We revisited the little local pub over the weekend  and once again the tables were not full, and to a quite large degree. The sun was out, the weather lovely and warm, the perfect time for couples and families to be eating out. The pub itself has a great location, and also has lovely gardens, so has the capacity to really pack the punters in and make the most when the times are good.

As normal, we had a great meal, as the pub was so quiet we had chance to have another chat to the Landlord, we thought we would have a light hearted conversation on the topic of advertising, as we had a few weeks previously. This time his mood was much deeper. The pub had been quiet since we had last spoken, and available cash was running very low. I suggested again about getting an ongoing advertising campaign up and running, but as things had fallen to such a low level, the available finances can only stretch to a short term campaign.

This is such a prime example of how every business needs to advertise on a permanent basis, once the advertising stops, every business is at risk of loosing trade and the financial slippery slope appearing. Once this happens, the advertising revenue is hard to find, and the situation just gets worse.

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