Smart targeting leaflet campaigns

August 2nd, 2010 Posted in leaflet distribution

When planning a leaflet distribution campaign, the key to maximising return on your investment is smart targeting of your literature handouts.

The main motivation behind flyer delivery for all businesses is twofold: firstly to increase awareness of brand and secondly to use that awareness to generate increased sales.

In order to put together a successful leaflet distribution campaign, you must limit outgoing costs whilst also maximising resulting custom. The key to doing this is to carefully consider the target audience you are trying to reach; for most companies simply do blanket flyer delivery over a huge geographic area does not always result in a huge surge in business that outweighs the cost of printing and distributing the literature in the first place.

The first way you can devise an effective distribution campaign is by geographical reach from your business. For instance, if you are a restaurant that offers free take away delivery services to houses within a five mile radius, there is little point in leafleting outside that five mile zone, as the likelihood is that homes further away will have a more localised take away restaurant that offers complimentary delivery.

The second way to determine your target area is by the type of service you offer. For example, if you are selling a tertiary service or higher priced product, it may be wiser for you to concentrate on a leaflet job in regional areas that are known to be more affluent.

At Mailbox Nationwide, we can plan and implement an effective leaflet distribution campaign that ties in with your objectives to maximise profits whilst minimising outgoing costs.