Successful leaflet distribution campaign

September 16th, 2009 Posted in leaflet distribution

One of the most effective marketing methods today is through leaflet distribution. For this to be successful though there are certain factors that must be taken into consideration, otherwise it will be a waste of money and effort for the business. When you come to us at Mailbox Nationwide we will discuss and advise you on which of the leaflet distribution methods will work the best for your specific campaign.

Make it all come together

The two most used forms of leaflet distribution are either door-to-door or hand-to-hand. With door to door distribution you can choose between solus and shared distribution. Solus means only your leaflets are distributed, which is more expensive or shared with other businesses that want leaflets distributed, which is more cost-effective.

The important factor in both methods is to know that the distribution team is professional and reliable. The selection of your location must be matched to your target audience. Here we can give you advice as we have in-depth working knowledge and we can do Mosaic demographic profiles for you to narrow your location down. A very important factor in your leaflet distribution campaign is the timing.

Your timing must be spot on to get the maximum impact. This of course will depend on what type of business you have and what you aim to achieve. The other most important factor is to include an incentive in your leaflets that will give your potential customers reason to use or keep the leaflet for later use.

Giving an incentive such as a discount or a redeemable voucher works incredibly well. With leaflet distribution you connect directly to them with a tangible object in your leaflet. Make the most of it by getting it right and letting us distribute your leaflets to your target market.