The importance of timing in leafleting campaigns

June 21st, 2010 Posted in leaflet distribution

When it comes to flyer distribution, one of the most important things to consider is timing. You can have the greatest service in the world, along with an excellently designed leaflet that presents key elements of your business, but if you deliver it at the wrong time, then it will fail to generate the interest that you are aiming for.

On the whole, the first thing to consider, when devising a leaflet delivery campaign, is the time of year. As a business, you will know when the peaks and slumps in sales are over a 12 month period. There are two ways you can use leafleting – you can send out literature during a normally quiet period, in order to create extra interest in your products or services, or you can employ leaflet distribution during a busier period in order to promote a particular offer or product line.

For instance, if you are a food-based business, Easter is an opportune time to push the sales of your confectionary via leafleting. Similarly, you might want to generate increased interest in certain items during the build up to Christmas.

The day of the week on which you send out leaflets is just as important. Try not to run your flyer distribution on the same day that your local paper comes out, as it will be lost in household eagerness to read the local news.

At Mailbox Nationwide, we can advise on leaflet distribution strategies, and help you to put together a small test run to gauge the market before embarking on a larger campaign.