The science of flyer distribution

October 14th, 2009 Posted in Flyer Distribution

Mailbox Nationwide is not just a company that does flyer distribution. Having been involved in the industry for many years, we soon realised that to be able to stand out from the crowd, we will have to offer a specialised service.

We started by giving our clients advice on how, where and when to do flyer distribution based on research done by ourselves as well as industry related research. We also make extensive use of demographics as this is one of the ways to make sure that you hit your specific target market.

Demographics provide us with a unique guide into the 61 types of 11 groups of people across the United Kingdom. We use the Mosaic Demographic profiles provided by Experian. These classifications mean that we can study the socio economic and socio cultural behaviour. By using this data we can work geographically, as deep as postcodes and street names going into as detailed information as the population numbers and penetration levels of each specific area.

At Mailbox Nationwide we realise that not everyone is the same and will not use the same methods for everyone. If you are, as an example, looking to do flyer distribution for your take away shop, demographics will be of hardly any use to you for doing flyer distribution. But a map of the area will be vital. Together we can highlight specific areas in your shops proximity and decide what the best way, place and time is to do your flyer distribution.

Our flyer distribution targets can be decided via Mosaic demographic profiles, postcode areas, highlighted maps, street lists, council boundaries, ward areas or to your specific requirements.