Many of the leaflets that we are asked to deliver are promoting events and offers that are time sensitive e.g. all distribution needs to be completed by a fixed date so that customers have full notice of any offer and time to act on it and plan their time.

It is amazing how many customers do not inform us that their leaflet is time sensitive, or arrange leaflet distributions for dated leaflets days before the offer expires. Your direct marketing company is key to the success of your campaign, and needs to be kept in the loop at all times. Make sure that when you place your order for your next distribution, you make it clear on the order form that your publication is time sensitive.

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