Using leafleting to drive online success

August 15th, 2010 Posted in leaflet distribution

In the current technology-led society, online marketing and advertising often forms the foundation of many companies’ promotional campaigns.

However, with the UK under economic strain, there is a great deal of pressure on firms to maximise the results generated by marketing spend – on or off line – which makes it even more important to combine cost-effectiveness with increased revenue.

Whilst many organisations see internet-based promotional campaigns as the crux of generating new business, often you can successfully increase your website traffic by combining new media marketing with more traditional methods such as leaflet distribution.

Flyer delivery services have become increasingly sophisticated in recent years, with companies now able to target focal areas by postcode rather than purely operating a blanket distribution approach to leafleting, which allows you to support your website through a leaflet campaign in precise geographical locations.

Leaflet distribution can be used to support your online presence in several ways. Firstly, and most simply, you can advertise your website on the flyer, which will encourage people to look online.

You can, however, take the online/offline link a step further by creating a unique offer to potential new customers through your flyer distribution that they can only redeem online. By creating a discount code, or a free sample offer with a unique URL link on your print material, consumers will be directed to your website to take advantage of your limited edition promotion.

At Mailbox Nationwide, we offer targeted and cost-effective leaflet distribution across the UK, to help you maximise the impact of your leaflet campaigns – whether they are stand alone or to support online activity.