Potential clients often ask about response rates,  but what is a response ?

A response can happen in many ways, some may lead to direct sales now, some in the weeks coming, and some many months down the line, but direct sales are not the only responses that you will be having, how many people have looked at your media and seen your company name ? Have seen the products that you are offering ? Have talked over the dinner table about ideas that they have seen on your leaflet ?  Visited your website, these are all responses to your campaign.  Not everyone will run into your shop excited that they have received a leaflet and can`t wait to spend thier hard earned money. The public at large now shop 24 hours per day, are they able to make enquiries in the middle of the night ? See your products or services on a bank holiday ? If not, you are missing out.

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