May 08 2008
What Type Of Leaflet ?
When it comes to choosing a type of media for your own Leaflet Distribution there is a very wide and interesting selection to choose from, some good and some not so good, and there are a few that I would suggest would be best left well alone.
Without doubt the most popular is still the good old paper flyer, very cost effective to produce, and efficient on space and weight, which will certainly be a benefit when it comes down to a Distribution quote. It is also very easy for any viewer to see and deliver its vital message.
The other options are very wide ranging and are often dependant on your own industry sector, but all fall into another group, most of these are supplying a product, or some kind of interactive medium, such as a DVD or CD.
Product sampling is a very widely used medium for launching new brands, or for gaining mass market awareness to company or product types are are already in the market place. The sampling process normally involves the distribution of small samples of the product, along with a voucher that has a call to action on it, normally offering a special price or another example of added value.
The media type that I personally think is best to avoid is the use of DVD and CD type marketing aids. Whilst they do have a wow factor when seen on the doormat, and can offer a huge amount of total information to the viewer, they have very real draw backs in the fact that the viewer firstly has to have a method of viewing easily available, the time to do so, but I believe the biggest concern is the potential harm to any machine that it is used in. I would guess that most people would certainly think twice about running a form of media in their own computers, fearing the risk of virus infection.
This should certainly get your minds working, and we will discuss this further on another blog.