Which Buzz Business Will Be Next To Use Leaflet Distribution

February 5th, 2010 Posted in Flyer Distribution

In the mass marketing industry of Leaflet Distribution it is very common to be delivering media of the current in vogue business, I am sure many of you will remember the magical juice that came from cacti, and whilst I am sure it has very many uses and has amazing powers, it has not as was expected at the time, taken the world by absolute storm.

Another recent version of this boom and then rapidly reduce in numbers business was the BMV business model, and for those who are not familiar, this stands for Below Market Value.

In the boom years that had the average UK property price heading skywards faster than the latest NASA creation, this was an industry where the pioneers made very large amounts of money in very short time. With property finance being given to anyone and everyone, and buy to let mortgages seeming to be given away in packets of your daily breakfast cereal who could possibly fail ?

This brings us to the latest model, and I am sure any one in the leaflet delivery industry will be very quick to answer, as often it seems to be every other leaflet distribution contract that you undertake, seems to be trying to find the same potential clients, and that is the Sell Your Old Gold business.

This model has now been with us for around 18 months, the financial crash being a perfect time to cash in on the uncertainty of the financial markets, the every worsening financial situation of many UK people, and due to the ever increasing strength of the gold markets, made a perfect time for this industry to truly boom, and for many companies to emerge, grow and prosper very quickly indeed.

However, and this is a very big point and crops up every time this type of thing happens, and just a quick visit to the past, who can remember cb radios ? the first skate board craze ?  but back to now, whilst the first people out of bed, up and running will do very well, the companies that start latter on will surely do less well.

We are still seeing new companies start and hope to do well from the gold rush, but would you not expect after around 18 months, most of this available gold will have now been sold ? but these start ups still expect the same levels of return, and to be honest it just will not happen.

So where does this leave us, very simple, waiting for someone to think of the next boom business model, it just makes you wonder what will be targeted next, and will bring the next wave of leaflet distribution promotion.